A family entertainment commercial for Coney Island Arcade at MovieTowne C3 and Grand Bazaar - designed to capture the lights, the laughter, the tickets, and the moments that make kids want to come back.
Coney Island Arcade needs a professionally shot and edited 20–30 second promotional video covering both MovieTowne C3 and Grand Bazaar - polished, energetic, and built to perform across every screen.
Project
Coney Island Arcade Commercial
Locations
MovieTowne C3 + Grand Bazaar
Main Format
1920×1080 Horizontal
Usage
Social Media, TV & Cinema Screens
The Goal
Make families want to go.
This film isn't just about showcasing arcade machines - it's about capturing the feeling of being there. Kids laughing. Parents smiling. Tickets flying. Prizes being chosen. The viewer should leave with one clear thought: That looks fun. We should go.
Kids Enjoying Games
Genuine excitement and gameplay captured up close.
Family Moments
Parents and kids sharing real, spontaneous fun.
Wins & Prizes
Tickets, redemption counters, and winning reactions.
Arcade Atmosphere
Vibrant lights, colour, and non-stop movement.
The Audience
Families first. Parents want somewhere fun, easy, and safe. Kids want colour, movement, prizes, and excitement. The film speaks to both at once - reassuring for parents, thrilling for children.
For Parents
Fun, easy, family-friendly outing
Natural next stop at MovieTowne C3 or Grand Bazaar
Safe, bright, welcoming environment
For Kids
Colour, movement, and non-stop action
Games, tickets, and prizes to win
Shared moments with siblings and friends
The Insight
The machines are part of the attraction. The experience is what sells it.
The best moments won't be shots of hardware - they'll be the world around the games. A child reacting to a win. A parent joining in. Siblings competing. Tickets cascading out. A prize being chosen with wide eyes. The arcade feeling gloriously, undeniably alive.
Human First
Smiles, reactions, and wins drive the emotional pull - not just the machines.
Memory-Making
Position Coney Island Arcade as a place where families create small, joyful memories together.
Alive & Active
The space should feel buzzing - energetic, warm, and full of life throughout every frame.
The Concept
Play. Laugh. Win. Repeat.
Four words. One rhythm. The natural heartbeat of a Coney Island Arcade visit - built to be simple, memorable, and impossible to ignore on screen.
1
Play
Kids and families diving into the games.
2
Laugh
Real smiles, reactions, and shared moments.
3
Win
Tickets, prizes, and small celebrations.
4
Repeat
A reason - and a desire - to come back.
The Look
Bright. Colourful. Fast. Clean. Full of movement. The visual language is polished and energetic - smooth camera movement, vivid close-up details, genuine reactions, and a vibrant final colour grade that pops on every screen.
Lights & Atmosphere
Arcade glow, signage, and vibrant environmental shots.
Gameplay Details
Hands on controls, screens reacting, tickets dispensing.
Prize Moments
Winning reactions, ticket collection, and prize redemption.
Real Smiles
Unscripted joy - the moments that make the commercial human.
The edit works with or without sound - strong visuals, tight pacing, and clear on-screen text carry the story on every platform.
The Film
A tightly structured 20–30 second commercial that moves from instant energy through to a clean branded close - every second earns its place.
The arc moves from first impression to emotional payoff in under 30 seconds - built to stop the scroll, hold attention, and send families straight to the arcade.
Two Locations. One Experience.
MovieTowne C3 and Grand Bazaar won't be split into two separate halves. By intercutting both locations throughout the edit, the brand feels bigger, the pace stays high, and viewers understand they can visit either spot.
Exterior & Entrance Shots
Establishing both locations with clear visual identity.
Coney Island Signage
Brand visibility woven naturally into the edit.
On-Screen Location Text
Clear, clean supers used where helpful to orient viewers.
Real Family Energy
The film needs people, not just machines.
Shooting during a naturally busy period keeps the arcade feeling alive and full. But the strongest hero shots - smiles, wins, prize moments - will come from selected families or children cleared to appear on camera.
Authenticity
Crowd energy makes the space feel real, busy, and magnetic.
Control
Selected families ensure we capture the cleanest, most commercial-ready hero moments on the day.
Client-provided families and kids are recommended once permissions are handled. Deep Focus can assist with arranging core talent at an additional cost if needed.
Production Approach
The shoot is built around three types of coverage - working together to give the final edit pace, emotion, and enough variety to feel like a polished commercial rather than a simple walkthrough.
🎥 Atmosphere Coverage
Wide and medium shots of arcade lights, movement, crowd energy, signage, and environment.
🎮 Gameplay Coverage
Close and medium shots of kids and families playing games, pressing buttons, and reacting to screens.
⭐ Hero Moments
Controlled shots with selected families - expressions, wins, tickets, prizes, and parent-child interaction.
Timeline
From first creative brief to final delivery - a streamlined process built around a single focused shoot day at both locations.
Edit, music, sound design, grade, end card, cutdowns, exports, and revisions.
4
Delivery
4–10 Working Days
Final delivery varies by selected package, feedback speed, and asset availability.
Production Options
Three ways to produce the film.
Each option delivers the core idea. The difference is the level of production value, crew support, shoot coverage, and final deliverables. Choose the package that fits your ambition and campaign goals.
Essential Production
Lean and efficient. One strong main commercial.
★ Recommended
Best balance of quality, deliverables, and value.
Campaign Plus
Maximum coverage, control, and campaign assets.
Essential Production
TTD $12,500
A clean, focused production delivering one polished 20-30 second commercial. Designed for clients who want professional results with a lean, efficient setup.
What You Get
One 20-30 sec horizontal master (1920×1080)
Music selection + basic sound design
Colour correction
Simple branded end card
One round of minor revisions
Est. delivery: 4-6 working days from shoot
Shoot Setup
Up to 5 on-site production hours
2-person lean crew (Director/DP + PA)
Gimbal stabilization included
Available light + practical arcade lighting
Mainly horizontal master coverage
Not Included
Social cutdowns or vertical version
Animated logo treatment
Additional revision rounds
Recommended Commercial Package
Recommended
TTD $18,000
The best balance of production value, polish, and social media flexibility. This is the package built to make the commercial work brilliantly across every screen - from cinema to Instagram Reels.
What You Get
One 20–30 sec horizontal master (1920×1080)
Two social media cutdowns
One vertical social version (Reels, TikTok, Stories)
Music + sound design
Colour correction
Basic animated logo/end card
One revision round
Est. delivery: 5–8 working days from shoot
Shoot Setup
Up to 7 on-site production hours
3-person crew (Director/DP, Camera Assistant, Producer)
Standard commercial production kit + gimbal
Compact lighting support where useful
Horizontal and vertical-conscious framing
Social Output Structure
Main master: 20–30 seconds horizontal
Cutdown 1: Family-focused version
Cutdown 2: Games/prizes-focused version
Vertical: Mobile-first Reels/Stories edit
This is the recommended option - it covers the main screen-ready commercial while delivering the social media versions needed for an active campaign launch.
Campaign Plus
TTD $24,000
The most complete campaign asset - with more hours, a stronger crew, and deeper coverage at both locations. Built for clients who want the best possible footage, the most usable content, and a higher-end final feel.
What You Get
One 20–30 sec horizontal master (1920×1080)
Three social media cutdowns
Two vertical social versions
Music + sound design
Colour correction + motion graphic polish
Animated end card
Two rounds of minor revisions
Extended shot coverage for future content use
Est. delivery: 7–10 working days from shoot
Shoot Setup
Up to 9 on-site production hours
4-person enhanced crew (Director, DP, Camera Assistant, Producer)
Enhanced production kit + dedicated vertical framing
More time with selected families/kids
Stronger hero shots, repeat takes, guided moments
Social Output Structure
Main master + 3 social cutdowns
Vertical 1: Family-focused mobile edit
Vertical 2: Games/prizes mobile edit
Package Comparison
All three packages deliver a polished Coney Island Arcade commercial. Here's how they compare at a glance.
Optional Add-Ons
Every package can be extended with optional extras - available if the campaign requires more coverage, more content, or specialist support.
🎭 Paid Talent or Casting
Arrange dedicated families or child talent where needed.
📅 Additional Shoot Day
A full extra day for more coverage or a second session.
📱 Extra Vertical Versions
More platform-specific cuts beyond the package inclusions.
🎙 Voiceover
Professional VO recorded and mixed for the final commercial.
(AI Voiceover included in all packages)
✨ Advanced Motion Graphics
Elevated animation and graphic treatments for a premium finish.
📸 Photography Add-On
Still photography session captured during the shoot day.
📢 Paid Media Support
Ad placement and platform-specific export guidance.
🔁 Extra Revision Rounds
Additional rounds of feedback and amendments beyond the package.
Client-provided families and kids are recommended for hero shots once permissions are handled. Deep Focus can assist with arranging core talent separately if required.
Notes & Assumptions
A few important items to confirm before shoot day - keeping the production running smoothly from first frame to final delivery.
Location Access
Filming is based on access being granted at both MovieTowne C3 and Grand Bazaar.
Brand Assets
Client to provide logo files and any available brand assets before production begins.
Featured Games
Specific games to be highlighted can be confirmed and locked in before shoot day.
Talent Permissions
Permission must be confirmed for any identifiable children or families appearing in hero moments. Paid talent, if required, will be quoted separately.
Music & Media
Music will be selected for commercial/social usage. Media placement, ad spend, and screen booking fees are not included.
Timelines are based on timely client feedback and access to required assets. Delays in approvals or asset delivery may affect final delivery dates.
The Finished Film
Play. Laugh. Win. Repeat.
The finished commercial will make Coney Island Arcade feel bright, active, exciting, and completely worth the trip. A place where kids play. Families laugh. Tickets are won. Prizes are chosen. And the fun starts all over again.